Leadership Team
New Solutions Network was created by Natanya Wachtel and expanded by Steve Robinson and Frank Saia out of a shared belief: real change doesn’t happen in silos, and impact without ethics doesn’t last.
We’ve seen what happens when strategy ignores human behavior, when innovation outruns integrity, and when storytelling forgets the people at the center.
So we built a different model. One that connects behavioral science, wellness, media, and execution into a single, accountable ecosystem.
We partner with organizations and communities ready to do the work differently. Thoughtfully. Human-first.
Together.
Our Advisors
Our Team
Natanya Wachtel / Founder, Chief Strategy Officer
Dr. Natanya Wachtel is a behavioral scientist, strategist, and media creator working at the intersection of psychology, technology, and human performance under pressure. Featured by Harvard Business Review, Fast Company, Forbes, and Netflix, she advises Fortune 500 companies and mission-driven organizations on how humans actually think, decide, and change.
She is the founder of the New Solutions Network and host of The Natanya Experience, where science, culture, and lived experience collide. Known for translating complex research into language that moves people, Natanya’s work spans mental wellness, AI-health integration, and high-stakes performance across business, military, law enforcement, sports, and global leadership arenas
Frank Saia / Chief Executive Officer
Frank Saia brings over 25 years of experience in healthcare and pharmaceutical digital transformation to his role as CEO and co-founder of New Solutions Network. After scaling multiple digital businesses and leading major product launches, he founded NSN with Steve Robinson and Natanya Wachtel to answer a question he'd been asking for decades: How do you build a company that drives growth while actually transforming the people it serves?
Frank is the author of We Are Gods: Awakening the Creator Within, exploring how we're creators of our experience rather than victims of circumstance. A musician, father, and lifelong seeker, he's dedicated to helping people and organizations discover their creative potential.
Steve Robinson / Chief Operations Officer
Steve Robinson brings over 25 years of experience as a consulting and business leader across healthcare, pharmaceuticals, advertising, fitness, finance, and emerging technologies including AI and machine learning. After founding and scaling Pursuit Solutions to more than 85 employees, the company was acquired by IMS Health in 2016. His work has consistently focused on helping organizations translate complexity into actionable insight and sustainable growth.
As COO and co-founder of New Solutions Network, Steve brings operational rigor and systems-level thinking to the organization. Drawing from his experience as a franchise investor and operator, he later founded TRACEMATRX to help business owners gain real-time visibility into performance, trends, and operational challenges. Steve is dedicated to building scalable, human-centered systems that align technology, strategy, and people to drive meaningful results.
James Ciolek / Chief Financial Officer
James Ciolek works at New Solutions Network as Chief Financial Officer, where he helps plan, enable, and unlock the company’s growth through disciplined financial leadership and long-term strategic planning. With more than 30 years of experience guiding finance and operations for high-growth organizations across healthcare and technology, he brings structure and clarity to the systems that support NSN’s expansion.
A Certified Public Accountant with a background in global consulting, James has advised organizations on financial systems, strategic planning, and mergers and acquisitions. A husband and father of three, he is committed to building companies that grow with purpose, accountability, and financial integrity.
Grace Trudeau / Chief of Staff
Grace Trudeau brings a rare blend of operational leadership, brand strategy, and people-centered execution to her role as Chief of Staff at New Solutions Network. With experience across marketing operations, systems management, and organizational coordination, Grace serves as the connective force between vision and execution—ensuring strategy translates into meaningful day-to-day impact across the company.
At NSN, she oversees internal operations, scheduling, staff coordination, and content and brand management, helping create the structure that allows teams to move with clarity and confidence. Known for her ability to bring order to fast-moving environments, Grace is passionate about building systems that support both performance and people so that organizations can grow not just efficiently, but intentionally.
Ian Jones / Senior Contributor
Ian Jones is a writer, editor, and science communicator whose work bridges engineering, public affairs, and media. As senior contributor to New Solutions Network and host of Sexy Science Time in The Natanya Experience series, he explores health, technology, and the natural world in ways that are accessible, curious, and culturally relevant. Trained as a chemical engineer, Ian began his career in the energy and petrochemical industries, where he led health, safety, and environmental compliance for global organizations and served as a key liaison with regulators. Over time, his focus shifted toward communication, education, and storytelling at the intersection of science and society.
At NSN, Ian helps shape editorial voice and translate complex ideas into compelling narratives across podcasts, blogs, and media projects that reflect NSN’s mission to make science understandable, engaging, and human. He lives in New Jersey with his wife and their five children.
Julie Rebels / Information Design
Julie Rebels brings a background in information design, trauma-informed yoga, and therapeutic movement to her role at New Solutions Network. She teaches practical stress-relief and resilience techniques, specializing in yoga-based practices for first responders and individuals navigating high-stress environments, helping translate complex wellness concepts into clear, usable tools for everyday life.
A former creative director and educator, Julie has worked across marketing, design, and academic settings, blending visual communication with therapeutic practice. Outside of NSN, she enjoys creating art with her daughter and spending time outdoors with her family, and welcomes practitioners of all levels to build physical and mental resilience.
David Rubin / Director of Communications
David Rubin brings more than 25 years of experience as a writer, editor, program manager, and business analyst in technology and life sciences to his role as Director of Communications at New Solutions Network. Early in his career, he was a senior editor at a technology magazine focused on new product developments and emerging trends, where he relished seeing readers engage with his work. He later moved into hands-on technology roles and then to a startup providing multichannel marketing campaign management and analytics support for major U.S. pharmaceutical companies.
Across roles, David has focused on helping internal and external stakeholders collaborate as integrated teams that care deeply about effectiveness and shared success. At NSN, he applies this experience to strengthen communication, align messaging with mission, and support teams in amplifying impact.
Akhil R. / Content Creator
Akhil works at New Solutions Network as a social content strategist, helping professionals share their stories on LinkedIn in a way that feels clear, human, and consistent. He partners closely with the NSN team to shape narratives, simplify messaging, and create social content that reflects each individual’s authentic voice while supporting the company’s broader mission and presence.
Focused on clarity and connection, Akhil believes strong communication starts with sounding like a real person, not a brand. His work centers on building trust through thoughtful storytelling that helps ideas travel further and land more meaningfully.