It started in 2008 as New Solutions Factory, with one stubborn idea: interested and changed are not the same thing. Companies were burning millions on products, drugs, and programs built for how people were supposed to behave. Real people behaved differently. So we went to work in that gap — the unglamorous, commercial part where things move.

We launched brands. We did the positioning and the commercialization. We built CRM and marketing tools — We founded agencies, built physician and patient networks and communities, and put our systems inside some of the biggest names in health and life sciences. It grew into HealthEd Princeton, Insights by Demand and more. And it kept growing.

Then life caught fire, more than once, and I rebuilt every time. One consulting company became a network of them — a business of businesses.

The Factory is still a B2B service engine: enterprise-in-box, expert staff augments, best-in-class SME consulting, brand and positioning, commercialization, software, and the behavioral systems that carry companies from intent to adoption. Now we have Media that builds shows, publishing, and storytelling that does real work — using the pull of celebrity and lived experience to change how people see themselves and each other.

Wellness turns decades of research into products, programs, and technology for real lives — and it’s where our data promise lives: what you trust us with, we guard like a right, not a setting. And a public-benefit arm carries all of it to the communities the industry wrote off, funded by the premium work, not by anyone’s ability to pay.

One network, many rooms. The same thing that stalls a company stalls a person, and we built the tools, the stories, the research, and the ventures to move both — without the predatory playbook. No trauma-as-content. No performance of pain. No extracting from the people who can least afford it.

We partner and support people and companies to be more capable than we found them, from Harvard to hood, the boardroom and the block.

Now the doors are open wider. We’re building at a global scale, and we’re choosy about who we let in — the way you’d vet someone you’re bringing into your life.

We want real stories, told with honesty instead of spectacle. We want people who make things and want to leave the world better than they found it. And yes, we take on clients — carefully, selectively, the way you choose who to date. Good for both of us, or not at all.

So come in. Learn who we are, and meet the people who make it real. Many of us have built side by side for decades — through the fires, the rebuilds, and the wins nobody saw coming. They are the reason any of this stands. I’m dedicated to every one of them, and grateful beyond what a page can hold.

With love and light,
— Natanya